Panjiva, an online trade platform used by sourcing and supply chain professionals to screen US import data, released their predictions for the top holiday toys of 2010. Panjiva’s database tracks the overseas shipments of more than 1.5 million companies doing business across borders. Panjiva’s top toy selections are based on the number of toy shipments sent to the United States (the majority of which are coming from China). The graphs below show the top toys for each category. The “rookie toys” versus the “veteran toys.” The “rookies” are the toys released this year versus and the “verteran” toys are toys that existed prior to 2010.
As you can see, there is almost a three way tie in the rookie category between the Squinkies, Paper Jamz, and Zoobles. For the Veterans, the victor is much more clear: Toy Story toys have been shipped much more than the second and third place toys, Elmo and Airhog Helicopters.
They also had a great chart indicating the trending of toy shipments over the past three years. According to Panjiva’s database, toy shipments are up 24% from August to October when compared to the same period in 2009.
That said, I am predicting a very merry holiday for lots of children this year!China manufacturing, China toy production, global trade, panjiva, top holiday toys.